Meet the team
Nicola Butler
Owner and Managing Director
Angela Tupper
Executive Director
Natasha Carr
Experience Designer & Marketing Director
Ellie O’Grady
Senior Experience Designer
Sian Hammond
Senior Experience Designer
James Ferguson
Senior Experience Designer
Martina Durando
Senior Experience Designer
Romina Polenta
Experience Designer
Tori Ioannou
Experience Designer
Johanne Perraud
Experience Designer
James Box
Experience Designer
Amanda Pettersson
Experience Designer
Els Pullen
Experience Designer
Rebecca Adley
New Business and Guide Lead
Deirdre Hogan
Executive Assistant to Nicola Butler
Jodie Mills-Brennan
Executive Assistant to Experience Designers
Nicole Silverio
Content Design Assistant
Jay Mowatt
Bookkeeper
Daisy Butler
Experience Design Assistant
Fozzie Butler
Experience Design Assistant
Nicola Butler
Owner and Managing Director
Originally from Cambridgeshire and with 25 years experience in managing high-end live events, Nicola is a true expert in her field and is ideally talented to lead the range of extraordinary experiences delivered by the NoteWorthy team.
Nicola’s clients benefit from her in-depth knowledge of the UK, Ireland, Paris and Normandy. She personally designs luxury travel itineraries, introducing guests to her friends and contacts, from going behind the scenes during Changing of the Guards through to helicoptering guests to private English estates and everything in between.
Her leading position in the travel industry as the go to travel specialist has seen her recognised by Travel + Leisure Magazine as an ‘A-Lister’ and Condé Nast Traveler Top ‘Travel Specialist for Great Britain & Ireland’ since 2014. She was listed in the 2023 DIVA Power List among the 100 visionaries blazing a trail for LGBTQIA women and in Checking-IN's 2023 list of 50 LGBTQ+ Champions Making an Impact in Hospitality.
“Nicola’s clients are blown away by how personal NoteWorthy make their experiences and how tailored to their particular interests each are.”
NoteWorthy’s guests have generated £.5M per year to charities and organisations such as The Iveagh Trust, The Guards Museum through to her favoured charities covering dogs, mental health and conservation.
In September 2021, Nicola was instrumental in bringing together London’s preeminent five-star hotels and the capital’s most exclusive experiences to celebrate the re-opening of the UK from the Pandemic. 50 of the top US Travel Advisors enjoyed special access, private performances and a meeting with HRH Duke of Wessex, all in order to regenerate the tourism sector. View highlights of the weekend here.
Before joining NoteWorthy, Nic worked with the country’s finest venues and event providers, including the Athenaeum Hotel, Royal Ascot, RHS Chelsea Flower Show, Churchill War Rooms, the London 2012 Olympics and has arranged gigs for A-list musicians such as Rod Stewart.
Nicola became the proud owner of NoteWorthy in 2014.
Nicola's Favourite NoteWorthy Experience
Angela Tupper
Executive Director
Angela started working at NoteWorthy in 2015 as Creative Director, having been listed in The Events Industry Magazine’s list of Most Influential People in London.
Born and raised in the county of West Sussex in rural England, loved for its chocolate-box cottages and village cricket grounds, Angela has an in-depth knowledge of traditional British countryside pursuits and sporting experiences. Combine that with living in London for over 20 years and working as a sales and marketing director for five-star iconic hospitality venues and the best of British brands including the Royal Opera House and Jamie Oliver, Angela’s understanding of what makes Britain Great is unrivalled.
Her role at NoteWorthy has involved all aspects of the business, including conceiving the London Is Open campaign to rejuvenate London’s tourism sector after Covid. Since 2022, as Executive Director, she has been focusing on account management, the creation of exclusive experiences and digitizing the business for growth.
When not in the office, Angela works through her list of the best places to eat and drink in London, is Chairman of one of London’s leading lacrosse clubs, rides her horses and walks her Labradors in the South Downs National Park located on her doorstep. She also volunteers with the mental health charity Mind and Canine Partners, which focuses on training assistance dogs for those with a physical disability.
Angela's Favourite NoteWorthy Experience
Natasha Carr
Experience Designer & Marketing Director
Natasha has been creating extraordinary experiences for more than 25 years. She has been privileged to have worked with some of the nation’s most iconic and spectacular venues, from HMS Belfast to Ascot Racecourse, Chelsea Flower Show to The National Gallery, and Lord’s Cricket Ground to The Royal Botanic Garden in Edinburgh. She enjoys crafting bespoke experiences to surprise and delight clients, creating memories that will last a lifetime.
Natasha is a keen traveller but a Londoner at heart. When not working or exploring new places, she likes to spend time enjoying all that the city has to offer. From its history and heritage, abundance of world cuisines and magical theatre and music experiences, there are endless opportunities for discovery.
Ellie O’Grady
Senior Experience Designer
Ellie hails from Kent, also known as the ‘Garden of England’. She is a fluent Spanish speaker with over five years knowledge of luxury travel and experiences.
Away from the office, Ellie brunches with friends in the capital and more recently has been rediscovering the many wonders and hidden treasures of her homeland through the eyes of her little girl, Nina. She enjoys spending her weekends with family and friends in Kent and the Cotswolds and checking into the latest hotel openings.
Ellie's Favourite NoteWorthy Experience
Sian Hammond
Senior Experience Designer
Sian has worked for more than 30 years at some of the world’s most luxurious hotels, staged impressive incentive events and managed touring itineraries that cover the width and breadth of the British Isles.
She was born in London and has lived in Scotland, Israel and California. When not at work, Sian loves to visit the theatre and take advantage of the amazing productions on offer in the West End as well as provincial establishments.
A keen rugby fan with a mixed heritage of English and Welsh, she enjoys supporting both nations in the 6 Nations Rugby Championship.
James Ferguson
Senior Experience Designer
James started his career in travel more than 20 years ago and has worked since then for some of the UK’s most prestigious travel companies.
He is not only an expert in luxury travel, but also a certified guide for London and its surroundings, having gained in 2020 the Blue Badge, the UK’s highest guiding qualification.
James was born and raised in London and has studied at Cambridge University. When he is not travelling or visiting hotels, museums and historic sites in London, he enjoys tennis and cycling.
Martina Durando
Senior Experience Designer
With over 6 years experience of working with leading hospitality brands, Martina has a keen interest in sharing her favourite UK destinations. Every time her family comes to visit, she loves to organise tours for them outside London to show them the little gems the country has to offer.
Born and raised in Italy, she spent a couple of years between Switzerland and Scotland to complete her Master in International Tourism before moving to the British capital.
When not in office, Martina likes to explore the city and is always looking for new activities and places to visit. Her favourite city in the UK is Edinburgh, where she left a piece of her heart.
Romina Polenta
Experience Designer
Born and raised in Argentina, Romina has spent years immersing herself in the vibrant worlds of the luxury and hospitality industries. As a former tour guide in Buenos Aires and Ireland, she has developed a strong expertise in showcasing the best of both local culture and hidden gems.
When she's not exploring new destinations, you'll find her cheering on her favourite football team or embarking on culinary adventures. With an unwavering passion for travel and an eye for exceptional experiences, Romina is committed to making clients’ journeys unforgettable.
Tori Ioannou
Experience Designer
Tori has experience working in diverse areas of the travel industry, previously specialising in North America, Motorsport Events and Driving Holidays.
Having grown up visiting many different countries with her family, she developed a keen desire to travel and loves taking the lead when designing trips with her family or friends. Tori also loves exploring London and everything the city can offer, whether she is shopping, going out for dinner or just being a tourist in the capital.
Johanne Perraud
Experience Designer
Johanne was born and raised in France, in the beautiful gastronomy capital of Lyon. After obtaining her bachelor’s degree in Hotel Management & Finance, she moved first to Madrid and then London, where she developed her passion in the luxury hospitality sector in the British capital’s five-star hotels.
When free, you will always find her exploring new locations throughout the UK looking for some hidden gems and unique experiences. Johanne is eagerly awaiting the arrival of her British Citizenship certificate!
James Box
Experience Designer
James was born and raised in the historic city of Bath in the beautiful county of Somerset. After travelling the world and spending 2 years in Lisbon, he settled on London as his home.
He has a background in customer service; serving clients in First Class for a well-known airline and more recently creating tailor made itineraries for clients travelling to the US.
In his free time, James enjoys travelling, seeing any new West End shows and working his way through London’s restaurant scene. He is a keen gardener, tennis player and skier.
Amanda Pettersson
Experience Designer
Originally from Sweden, Amanda came to London in 2017 and fell in love with the city; she has been exploring all it has to offer ever since. Before moving to the UK, she also lived in Norway and Portugal.
She has a background in luxury sports and music travel and went from having almost no interest in football, to visiting all the big football stadiums across London.
Amanda has a strong passion for everything related to travel and the luxury lifestyle, including gastronomy, events, history and culture. In her free time, she loves attending music events, theatres and finding the latest unique experiences. If she’s not shopping or brunching with friends, you will find her in the gym.
Els Pullen
Experience Designer
Els grew up in Berkshire, in the South of England, and now lives in London with regular visits to her family in the New Forest countryside.
She has worked in 5* travel public relations, research, new business and brand marketing for a prestigious hotel collection and as a sales specialist at a tailor-made travel company.
Els is a keen traveller and has a passion for exploring new places and cultures, but always enjoys coming home to London.
When not at work, Els can often be found at a musical in the West End, discovering foodie spots or dog walking on the south coast. Her favourite venue in London is the Royal Albert Hall and she also enjoys seeing what's new at the V&A.
Rebecca Adley
New Business and Guide Lead
Rebecca is an experienced Event Manager who has worked in luxury hospitality for more than 10 years. Her recent roles include leadership positions at Mondrian Hotel, Sea Containers Hotel and JKS Restaurant Group, where she was known for her passion for creating memorable experiences for clients.
Having become a mother in 2019, Rebecca loves nothing more than spending time with her two kids, preferably on holiday, by the sea with a cocktail in hand. Any spare time Rebecca has is usually spent catching up with friends at the newest North London food spots.
Deirdre Hogan
Executive Assistant to Nicola Butler
Deirdre has over 15 years of experience working as an Executive Assistant across the Hospitality and Private Healthcare sectors, supporting C-Suite Executives and Directors across multiple divisions within well-known global brands. She holds BA and MA degrees in Social Science.
Deirdre has two dogs and finds joy in supporting animal welfare causes, using her love for photography to capture the essence of nature and her beloved pets. A fitness enthusiast, she has completed the London Marathon twice to raise funds for animals in need.
Her favourite retreat is her hometown of Doolin, Co. Clare, along Ireland's Wild Atlantic Way, where she finds solace in hiking the iconic Cliffs of Moher trail with her camera.
Jodie Mills-Brennan
Executive Assistant to Experience Designers
Jodie originally hails from Yorkshire and later attended the same school as Roald Dahl in Derbyshire. She has a Law degree from Durham University and a post graduate degree from Hotel Institute Montreux in Switzerland, with a specialisation in Hospitality Business Management.
After university, she went on to work in Tuscany and aboard cruise ships, allowing her to fuel her passion for travel and visit 50 countries to date.
When not working, she is an avid history lover and enjoys visiting museums and the ancient cities of the UK.
Nicole Silverio
Content Design Assistant
Born and raised in Italy close to the Austrian border, Nicole left the area soon for school, and the wandering bug has stuck ever since.
Enamoured with Ireland and its culture since middle school, a solo trip around the British Isles opened her eyes also to the beauties of Scotland and England, and was the start of her love story with London.
In her free time, Nicole indulges as much as possible in one of the things she prefers: going to the theatre or volunteering at Shakespeare’s Globe. Moving on foot if given the choice, Nicole likes roaming busy city streets and quiet countryside trails alike, discovering hidden gems and unique corners around the country.
Jay Mowatt
Bookkeeper
Jay has a wealth of experience in finance, with a background that spans fields from the construction industry, literary film and television agencies to Thai restaurants.
She has an eye for detail with a can-do attitude and the ability to get the job done.
In her free time, if she doesn’t spend time with her family, Jay enjoys cooking and reading period dramas and fantasy novels.
Daisy Butler
Experience Design Assistant
Daisy is our resident canine companion, specialising in great British walks. She is often seen by Nicola’s side, scoping out fine views and hidden coastal paths for NoteWorthy clients.
Daisy is rarely seen without a tennis ball and her favourite British sporting event is Wimbledon. She loves escorting clients by helicopter and playing football in the park with guests.
Fozzie Butler
Experience Design Assistant
Fozzie Butler is the newest addition to our canine specialist team, alongside his older sister, Daisy. As affable and charming as his namesake character from The Muppets, Fozzie loves nothing better than greeting our guests with his wagging tail.
Fozzie’s favourite walk is along the Wey Canal where he can enjoy a dip along the beautiful route in Surrey.
Testimonials
“Nicola Butler is one of the most connected people in the country, whether you want to meet CBEs, score courtside Wimbledon seats, or get into otherwise closed museums.”
Condé Nast Traveler
“The foundation of the Virtuoso network is our global network of local companies, who provide amazing service and experiences. Today, NoteWorthy sits at the top of that incredible legacy; never standing still, and always creating innovative new products, exclusive access and seamless collaboration that makes our member agencies and advisors heroes with their clients. And, I’ve been fortunate to experience these services firsthand with my family, creating lifelong memories we will cherish forever. Isn’t that the whole point of travel?”
Matthew D. Upchurch, Chairman & CEO, Virtuoso.
“All my clients are blown away by how personal you make their experiences and how tailored to their particular interests each are”
Victoria R. Boomgarden, President, Direct Travel Luxe
“I have known the team at NoteWorthy for over five years and I’m delighted to say that, in that time, I have never experienced anything but expert professionalism, integrity and fun that the team offers. I have met some special friends at the Guinness Storehouse in Dublin, but some of the most special have been clients of Nicola.”
The Hon. Rory Guinness, Dublin 2018
“NoteWorthy is the gold standard of what they do. I like to arrange experiences for my clients they didn’t even know were possible. NoteWorthy gets me those experiences and my clients are always thrilled and grateful”
David Lowy, President, Renshaw Travel
“We are delighted to have established such a powerful and dynamic relationship with the brilliant team at NoteWorthy. As the museum that tells the story of Her Majesty's Guards, we are always conscious that proper 'brand alignment' is critical. We could not ask for a more professional, responsive or sensitive partner than NoteWorthy. Over the last three years they have now become pivotal to our ongoing success.”
Andrew Wallis, MBE, OL, DL, Director of The Guards Museum
“You planned a trip that was just perfect for our entire family (age 16 to 76!). There was not a single event in our itinerary that seemed out of place. Each tour, visit or event engaged each member of our party, thank you!”
Client from USA
“Our itinerary was perfect. Time with a guide and measured time alone proved to be fabulous.”
Client from USA
“Our daughter now has memories of England with her grandmother that will last a lifetime for her.”
Client from USA
“Thank you for pairing us with such a professional who geared his discussions to both a teenager and a senior with such skill and aplomb.”
Client from USA
“I could go on forever with accolades to you and your company but suffice it to say we loved every moment.”
Client from USA
“Our experience was perfection.”
Client from USA
“Our client's experience is our highest priority - so when it comes to trust, there is no halfway. NoteWorthy's team not only delivers, but delights at every turn. We are so proud to partner with them.”
Michelle Lord Rago, Founder, Michelle Rago Destinations
“NoteWorthy opens doors that are otherwise closed to the world. The care and creativity in which they treat each guest can only be described as royal.”
Meg North & Troy Haas, Owners, Brownell
“We’ve had guides all over the world and we were so impressed with NoteWorthy guides - their combination of knowledge and warmth worked marvellously with our sons. They were without a doubt the best guides we’ve ever worked with. NoteWorthy's experience-oriented approach represents the future of travel, and they’ve set an extraordinarily high bar.”
Client
“I was recommended Noteworthy, reached out and heard back very quickly. Booking activities, hotels, flights, etc for a 3-generations trip was a breeze, as the team knew details like the best flights to take from Atlanta based on London traffic at arrival, and the appropriate hotel for a group with a child. My experience was first rate. I've come around to the value a travel agent can provide. I'm indebted to Noteworthy for creating a fun itinerary and capturing the imagination of a seven year old. Everyone had a wonderful trip, we’re booking another with NoteWorthy to Paris!”
Client from the USA