Meet the team

Nicola Butler
Owner and Managing Director

Angela Tupper
Creative Director

Camilla Davidson
Experience Director

Daphne Young
Experience Designer

Nicki Thomson
Experience Designer

Ellie O’Grady
Experience Designer

Sarah-Gaines Russell
Experience Designer

Daisy Butler
Honorary British Experience Specialist

Genevieve Huang
Experience Design Assistant

Erin Dunklee
Experience and Team Director

Bethany Fox
Experience Design Assistant

Mélissa Turchi
Experience Design Assistant

Jenni Shaw
Experience Designer

Rosie Tweedley
Experience Design Assistant

Ellen Bazley
Experience Design Assistant

Jason Norman
Financial Controller

Fozzie Butler
Honorary British Experience Specialist
Nicola Butler
Owner and Managing Director
Originally from Cambridgeshire and with 20 years of experience in managing high-end live events, Nicola is a true expert in her field and is ideally talented to develop and lead the range of extraordinary experiences delivered by the NoteWorthy team.
Since joining NoteWorthy, Nicola has been personally recognised five years in a row as a Travel + Leisure ‘A-List Travel Advisor’, Condé Nast Traveler Top ‘Travel Specialist for Great Britain & Ireland’ and has previously led the team to win Virtuoso’s coveted ‘Best Destination Specialist’ award.
Nicola designs and develops bespoke NoteWorthy programmes across Great Britain, Ireland, Paris and Normandy. She introduces guests to her friends and contacts, from hosting whiskey tastings in a private ‘shebeen’ through to flower arranging in a stately home. Some of Nicola’s most notable programmes have included escorting clients to dine with A-list celebrities, taking guests behind the scenes at St. Paul’s Cathedral, staying in private castles in Ireland and Scotland, flying guests by helicopter to a private estate in Norfolk, and escorting families behind the scenes during the Changing of the Guard ceremony.
Before joining NoteWorthy, Nicola worked with the country’s finest venues and events providers, including the Athenaeum Hotel, Royal Ascot, RHS Chelsea Flower Show, Churchill War Rooms, the London 2012 Olympics and has arranged gigs for A-list musicians such as Rod Stewart.
Nicola became the proud owner of NoteWorthy in 2014.
Nicola's Favourite NoteWorthy Experience
















Angela Tupper
Creative Director
Born and raised in the rural British county of West Sussex — known for its chocolate-box cottages and neat cricket greens — Angela has an in-depth knowledge of traditional British countryside pursuits and experiences. As a former sales and marketing director for some of the country’s best known hospitality companies, she has worked with many high-end British brands including the Royal Opera House, Jamie Oliver and the Gherkin. When not in the office, Angela works through her list of the best places to eat and drink in London, plays lacrosse for one of London’s leading clubs and rides her horse in West Sussex.
Or call +44 (0) 203 051 5165Angela's Favourite NoteWorthy Experience








Camilla Davidson
Experience Director
Born in Scotland and brought up in Gloucestershire, Camilla joined NoteWorthy from one of London’s most prestigious event companies. She has over 10 years of experience working with stately homes, Royal palaces and castles, making her a supremely efficient Planning Director. When not in the office, Camilla enjoys dining at the smartest new restaurants — using her industry contacts to open all sorts of basement doors to our clients. Camilla has been awarded the Travel + Leisure ‘A-List Travel Advisor’ award in 2019 and 2020 as well as Top Travel Specialist for Scotland by Condé Nast Traveller in 2016, 2017, 2018, 2019 and 2020.
Or call +44 (0) 203 051 5165Camilla's Favourite NoteWorthy Experience












Daphne Young
Experience Designer
Daphne is a NoteWorthy veteran, having been with the company for more than 20 years. Her understanding of British culture and history is unparalleled, with a specialism in arranging hard-to-come-by experiences, from last minute ballet tickets to private dinners at stately homes. Her favourite venue is the Waterloo Chamber at Windsor Castle. Outside of work, Daphne loves nothing more than to flex her green fingers.
Or call +44 (0) 203 051 5165







Nicki Thomson
Experience Designer
Nicki was born and raised in Berkshire, near Windsor Castle, and has spent the last 12 years working in high-end hotels and historical venues. Nicki specialises in creating experiences and managing events in the beautiful English countryside, with destinations including Highclere Castle and the Cotswolds. Away from the office, Nicki spends time with her child and horses, as well as being a keen marathon runner.
Or call +44 (0) 203 051 5165Nicki's Favourite NoteWorthy Experience




Ellie O’Grady
Experience Designer
Ellie is from Kent, also known as the ‘Garden of England’. She is a fluent Spanish speaker with a broad knowledge of luxury travel and experiences. Away from the office, Ellie brunches with friends and visits the latest restaurant and bar openings in the capital. She enjoys spending time with family and friends in Kent and the Cotswolds.
Or call +44 (0) 203 051 5165Ellie's Favourite NoteWorthy Experience












Sarah-Gaines Russell
Experience Designer
Sarah-Gaines was born and raised in the southern United States. Before moving to London, she studied Hospitality Management at the University of Mississippi. When not in the office, Sarah-Gaines tours the city on foot to explore the warren of streets and alleyways that make London such an interesting place to be.
Or call +44 (0) 203 051 5165Sarah-Gaines' Favourite NoteWorthy Experience








Daisy Butler
Honorary British Experience Specialist
Daisy is our resident canine companion, specialising in great British walks. She is often seen by Nicola’s side, scoping out fine views and hidden coastal paths for NoteWorthy clients. Daisy is rarely seen without a tennis ball and her favourite British sporting event is Wimbledon. She loves escorting clients by helicopter and playing football in the park with guests.
Or call +44 (0) 203 051 5165








Genevieve Huang
Experience Design Assistant
Genevieve moved to the UK from China 10 years ago. She has worked on many international projects as a cultural bridge between the EU and China including as a Mandarin speaker for the Welsh government. When not in the office Genevieve travels the UK searching out hidden gems. Her favourite weekend destinations include Bath, Oxford, Windsor and Edinburgh.
Or call +44 (0) 203 051 5165Genevieve's Favourite NoteWorthy Experience








Erin Dunklee
Experience and Team Director
Born and raised in the Pacific northwest of the United States, Erin has lived in five major city destinations around the world, working in management for leading luxury hotel companies and developing her skills to master the guest-client experience. Erin often travels the UK and Europe with her camera, taking long walks that end in meals at cozy pubs.
Or call +44 (0) 203 051 5165Erin's Favourite NoteWorthy Experience












Bethany Fox
Experience Design Assistant
Bethany was born in Cambridgeshire but has lived all over England, studying International Tourism Management in Sheffield before joining NoteWorthy in London 2017. With more than five years experience in hospitality, she was an instant fit in our world of luxury travel. In her free time, Bethany enjoys exploring the London food scene, especially picnicking in one of the capital’s leafy parks.
Or call +44 (0) 203 051 5165











Mélissa Turchi
Experience Design Assistant
A native Parisian, Mélissa now lives in London. Though she still considers Paris the most elegant city in the world, she has fallen in love with the UK and the British way of life. When she’s not busy sipping a cup of tea or eating French pastries, Mélissa enjoys exploring London with her camera, seeking out the city’s most beautiful spots.








Jenni Shaw
Experience Designer
Having been born in Scotland but raised in England by an Irish mother, Jenni has first-hand experience of much of the UK and Ireland. A brief childhood stint in Paris rounds out her knowledge of NoteWorthy's prime destinations. Now resident in London, Jenni has worked for various luxury hotel and travel companies based in and around the city. When not in the office, Jenni enjoys early morning spin classes, cooking and family dog walks.
















Rosie Tweedley
Experience Design Assistant
Lifelong Londoner Rosie has spent many years working in the hospitality sector, including successive seasons managing luxury chalets in the French Alps. When she’s not working, Rosie likes to make the most of her city, exploring new bar and restaurant openings along with the latest art exhibitions.








Ellen Bazley
Experience Design Assistant
Born and raised in southwest England, Ellen has travelled extensively around both the UK and Ireland, although she still feels most at home somewhere between the Georgian city of Bath and the rugged Cornish coast. A graduate in Classics from the University of Oxford, Ellen now lives in London. Outside work, she enjoys fringe theatre and exploring her adopted city’s newest restaurants.








Jason Norman
Financial Controller
Jason was born in Durham and grew up in the North East and has lived in the South East now for 20 years. Having studied Business & Finance at Northumbria University, he worked in practice for eight years before joining the tourism industry – working for the World Travel & Tourism Council for 19 years. Jason joined Noteworthy in 2020. He counts international travel as one of his passions – his favourite destination is the Lake District, along with keeping fit, music and camping.
Or call +44 (0) 203 051 5165Fozzie Butler
Honorary British Experience Specialist
Fozzie Butler is the newest addition to our canine specialist team, alongside his older sister, Daisy. As affable and charming as his namesake character from The Muppets, Fozzie loves nothing better than greeting our guests with his wagging tail. Fozzie’s favourite walk is along the Wey Canal where he can enjoy a dip along the beautiful route in Surrey.
Or call +44 (0) 203 051 5165







Testimonials
“Nicola Butler is one of the most connected people in the country, whether you want to meet CBEs, score courtside Wimbledon seats, or get into otherwise closed museums.”
Condé Nast Traveler
“The foundation of the Virtuoso network is our global network of local companies, who provide amazing service and experiences. Today, NoteWorthy sits at the top of that incredible legacy; never standing still, and always creating innovative new products, exclusive access and seamless collaboration that makes our member agencies and advisors heroes with their clients. And, I’ve been fortunate to experience these services firsthand with my family, creating lifelong memories we will cherish forever. Isn’t that the whole point of travel?”
Matthew D. Upchurch, Chairman & CEO, Virtuoso.
“All my clients are blown away by how personal you make their experiences and how tailored to their particular interests each are”
Victoria R. Boomgarden, President, Direct Travel Luxe
“I have known the team at NoteWorthy for over five years and I’m delighted to say that, in that time, I have never experienced anything but expert professionalism, integrity and fun that the team offers. I have met some special friends at the Guinness Storehouse in Dublin, but some of the most special have been clients of Nicola.”
The Hon. Rory Guinness, Dublin 2018
“NoteWorthy is the gold standard of what they do. I like to arrange experiences for my clients they didn’t even know were possible. NoteWorthy gets me those experiences and my clients are always thrilled and grateful”
David Lowy, President, Renshaw Travel
“We are delighted to have established such a powerful and dynamic relationship with the brilliant team at NoteWorthy. As the museum that tells the story of Her Majesty's Guards, we are always conscious that proper 'brand alignment' is critical. We could not ask for a more professional, responsive or sensitive partner than NoteWorthy. Over the last three years they have now become pivotal to our ongoing success.”
Andrew Wallis, MBE, OL, DL, Director of The Guards Museum
“You planned a trip that was just perfect for our entire family (age 16 to 76!). There was not a single event in our itinerary that seemed out of place. Each tour, visit or event engaged each member of our party, thank you!”
Client from USA
“Our itinerary was perfect. Time with a guide and measured time alone proved to be fabulous.”
Client from USA
“Our daughter now has memories of England with her grandmother that will last a lifetime for her.”
Client from USA
“Thank you for pairing us with such a professional who geared his discussions to both a teenager and a senior with such skill and aplomb.”
Client from USA
“I could go on forever with accolades to you and your company but suffice it to say we loved every moment.”
Client from USA
“Our experience was perfection.”
Client from USA
“Our client's experience is our highest priority - so when it comes to trust, there is no halfway. NoteWorthy's team not only delivers, but delights at every turn. We are so proud to partner with them.”
Michelle Lord Rago, Founder, Michelle Rago Destinations
“NoteWorthy opens doors that are otherwise closed to the world. The care and creativity in which they treat each guest can only be described as royal.”
Meg North & Troy Haas, Owners, Brownell