Meet the team
Nicola Butler
Owner and Managing Director
Brona Kelly
Head of Sales, Marketing & Communications
Natasha Carr
Head of Product & Senior Designer
Chris Storey
Head of Design Team
Deirdre Hogan
Executive Assistant to Nicola Butler
Ellie O’Grady
Senior Experience Designer & Head of Region
James Ferguson
Senior Experience Designer & Head of Region
Sian Hammond
Senior Experience Designer
Martina Durando
Senior Experience Designer
Tori Ioannou
Experience Designer
Johanne Perraud
Experience Designer
Romina Polenta
Experience Designer
James Box
Experience Designer
Amanda Pettersson
Experience Designer
Els Pullen
Experience Designer
Rebecca Adley
New Business and Guide Lead
Ben Milsom
New Business and Hotel Lead
Jodie Mills-Brennan
Experience Design Executive
Patricia Ho
Experience Design Executive
Nicole Silverio
Data Analyst & Product Executive
Daisy Butler
Experience Design Assistant
Fozzie Butler
Experience Design Assistant
Nicola Butler
Owner and Managing Director
Originally from Cambridgeshire and with 25 years experience in managing high-end live events, Nicola is a true expert in her field and is ideally talented to lead the range of extraordinary experiences delivered by the NoteWorthy team.
Nicola’s clients benefit from her in-depth knowledge of the UK, Ireland, Paris and Normandy. She personally designs luxury travel itineraries, introducing guests to her friends and contacts, from going behind the scenes during Changing of the Guards through to helicoptering guests to private English estates and everything in between.
Her leading position in the travel industry as the go to travel specialist has seen her recognised by Travel + Leisure Magazine as an ‘A-Lister’ and Condé Nast Traveler Top ‘Travel Specialist for Great Britain & Ireland’ since 2014. She was listed in the 2023 DIVA Power List among the 100 visionaries blazing a trail for LGBTQIA women and in Checking-IN's 2023 list of 50 LGBTQ+ Champions Making an Impact in Hospitality.
“Nicola’s clients are blown away by how personal NoteWorthy make their experiences and how tailored to their particular interests each are.”
NoteWorthy’s guests have generated £.5M per year to charities and organisations such as The Iveagh Trust, The Guards Museum through to her favoured charities covering dogs, mental health and conservation.
In September 2021, Nicola was instrumental in bringing together London’s preeminent five-star hotels and the capital’s most exclusive experiences to celebrate the re-opening of the UK from the Pandemic. 50 of the top US Travel Advisors enjoyed special access, private performances and a meeting with HRH Duke of Wessex, all in order to regenerate the tourism sector. View highlights of the weekend here.
Before joining NoteWorthy, Nic worked with the country’s finest venues and event providers, including the Athenaeum Hotel, Royal Ascot, RHS Chelsea Flower Show, Churchill War Rooms, the London 2012 Olympics and has arranged gigs for A-list musicians such as Rod Stewart.
Nicola became the proud owner of NoteWorthy in 2014.
Brona Kelly
Head of Sales, Marketing & Communications
Brona, originally from Ireland, is an accomplished Sales and Marketing professional with over 30 years of experience in the global luxury hospitality sector. She has built her career with prestigious London hotel companies, including the Savoy Group, Corinthia, and most recently Maybourne, where she served as Global Head of Sales. The portfolio included iconic properties such as Claridge’s, The Connaught, The Berkeley, The Emory, The Maybourne Riviera, and The Maybourne Beverly Hills.
In January 2025, Brona joined NoteWorthy, bringing her extensive experience of luxury hospitality to a new sector of the travel industry.
Brona brings a wealth of experience including hotel openings, developing sales and marketing strategies, branding, digital transformation, and website development and communications. Brona frequently travelled to North America, where she cultivated long-standing relationships with many influential US Travel Advisors.
In her spare time, Brona enjoys walking her dog, Milo, and spending time with family and friends. Her favourite walking spots near London include Richmond Park, Wisley, Kew Gardens, and Painshill Park. Now that her two daughters are grown up, Brona also enjoys the theatre and exploring parts of the world her work has not yet taken her to.
Natasha Carr
Head of Product & Senior Designer
Natasha has been creating extraordinary experiences for more than 25 years. She has been privileged to have worked with some of the nation’s most iconic and spectacular venues, from HMS Belfast to Ascot Racecourse, Chelsea Flower Show to The National Gallery, and Lord’s Cricket Ground to The Royal Botanic Garden in Edinburgh. She enjoys crafting bespoke experiences to surprise and delight clients, creating memories that will last a lifetime.
Natasha is a keen traveller but a Londoner at heart. When not working or exploring new places, she likes to spend time enjoying all that the city has to offer. From its history and heritage, abundance of world cuisines and magical theatre and music experiences, there are endless opportunities for discovery.
Chris Storey
Head of Design Team
Chris has over 15 years of experience successfully training and leading design teams in the luxury travel industry.
Born and raised in Cambridge, Chris began his career as a top performing travel designer at a leading UK tour operator. He progressed quickly into senior management positions, where he specialised in sales coaching and overseeing operations of busy travel agencies.
In 2017 he made the cross-continental leap to Singapore, where he took the helm of a luxury tour operator catering exclusively to a portfolio of ultra-high-net-worth clients.
Returning to the UK in 2024, Chris joined the NoteWorthy team in May, eager to apply his global perspective and expertise.
Outside of work, Chris is obsessed by travel – visiting nearly 100 countries and counting. He has also recently become a first-time father to little Margot, who is keeping him on his toes!
Deirdre Hogan
Executive Assistant to Nicola Butler
Deirdre has over 15 years of experience working as an Executive Assistant across the Hospitality and Private Healthcare sectors, supporting C-Suite Executives and Directors across multiple divisions within well-known global brands. She holds BA and MA degrees in Social Science.
Deirdre has two dogs and finds joy in supporting animal welfare causes, using her love for photography to capture the essence of nature and her beloved pets. A fitness enthusiast, she has completed the London Marathon twice to raise funds for animals in need.
Her favourite retreat is her hometown of Doolin, Co. Clare, along Ireland's Wild Atlantic Way, where she finds solace in hiking the iconic Cliffs of Moher trail with her camera.
Ellie O’Grady
Senior Experience Designer & Head of Region
Ellie hails from Kent, also known as the ‘Garden of England’. She is a fluent Spanish speaker with over five years knowledge of luxury travel and experiences.
Away from the office, Ellie brunches with friends in the capital and more recently has been rediscovering the many wonders and hidden treasures of her homeland through the eyes of her little girl, Nina. She enjoys spending her weekends with family and friends in Kent and the Cotswolds and checking into the latest hotel openings.
James Ferguson
Senior Experience Designer & Head of Region
James started his career in travel more than 20 years ago and has worked since then for some of the UK’s most prestigious travel companies.
He is not only an expert in luxury travel, but also a certified guide for London and its surroundings, having gained in 2020 the Blue Badge, the UK’s highest guiding qualification.
James was born and raised in London and has studied at Cambridge University. When he is not travelling or visiting hotels, museums and historic sites in London, he enjoys tennis and cycling.
Sian Hammond
Senior Experience Designer
Sian has worked for more than 30 years at some of the world’s most luxurious hotels, staged impressive incentive events and managed touring itineraries that cover the width and breadth of the British Isles.
She was born in London and has lived in Scotland, Israel and California. When not at work, Sian loves to visit the theatre and take advantage of the amazing productions on offer in the West End as well as provincial establishments.
A keen rugby fan with a mixed heritage of English and Welsh, she enjoys supporting both nations in the 6 Nations Rugby Championship.
Martina Durando
Senior Experience Designer
With over 6 years experience of working with leading hospitality brands, Martina has a keen interest in sharing her favourite UK destinations. Every time her family comes to visit, she loves to organise tours for them outside London to show them the little gems the country has to offer.
Born and raised in Italy, she spent a couple of years between Switzerland and Scotland to complete her Master in International Tourism before moving to the British capital.
When not in office, Martina likes to explore the city and is always looking for new activities and places to visit. Her favourite city in the UK is Edinburgh, where she left a piece of her heart.
Tori Ioannou
Experience Designer
Tori has experience working in diverse areas of the travel industry, previously specialising in North America, Motorsport Events and Driving Holidays.
Having grown up visiting many different countries with her family, she developed a keen desire to travel and loves taking the lead when designing trips with her family or friends. Tori also loves exploring London and everything the city can offer, whether she is shopping, going out for dinner or just being a tourist in the capital.
Johanne Perraud
Experience Designer
Johanne was born and raised in France, in the beautiful gastronomy capital of Lyon. After obtaining her bachelor’s degree in Hotel Management & Finance, she moved first to Madrid and then London, where she developed her passion in the luxury hospitality sector in the British capital’s five-star hotels.
When free, you will always find her exploring new locations throughout the UK looking for some hidden gems and unique experiences. Johanne is eagerly awaiting the arrival of her British Citizenship certificate!
Romina Polenta
Experience Designer
Born and raised in Argentina, Romina has spent years immersing herself in the vibrant worlds of the luxury and hospitality industries. As a former tour guide in Buenos Aires and Ireland, she has developed a strong expertise in showcasing the best of both local culture and hidden gems.
When she's not exploring new destinations, you'll find her cheering on her favourite football team or embarking on culinary adventures. With an unwavering passion for travel and an eye for exceptional experiences, Romina is committed to making clients’ journeys unforgettable.
James Box
Experience Designer
James was born and raised in the historic city of Bath in the beautiful county of Somerset. After travelling the world and spending 2 years in Lisbon, he settled on London as his home.
He has a background in customer service; serving clients in First Class for a well-known airline and more recently creating tailor made itineraries for clients travelling to the US.
In his free time, James enjoys travelling, seeing any new West End shows and working his way through London’s restaurant scene. He is a keen gardener, tennis player and skier.
Amanda Pettersson
Experience Designer
Originally from Sweden, Amanda came to London in 2017 and fell in love with the city; she has been exploring all it has to offer ever since. Before moving to the UK, she also lived in Norway and Portugal.
She has a background in luxury sports and music travel and went from having almost no interest in football, to visiting all the big football stadiums across London.
Amanda has a strong passion for everything related to travel and the luxury lifestyle, including gastronomy, events, history and culture. In her free time, she loves attending music events, theatres and finding the latest unique experiences. If she’s not shopping or brunching with friends, you will find her in the gym.
Els Pullen
Experience Designer
Els grew up in Berkshire, in the South of England, and now lives in London with regular visits to her family in the New Forest countryside.
She has worked in 5* travel public relations, research, new business and brand marketing for a prestigious hotel collection and as a sales specialist at a tailor-made travel company.
Els is a keen traveller and has a passion for exploring new places and cultures, but always enjoys coming home to London.
When not at work, Els can often be found at a musical in the West End, discovering foodie spots or dog walking on the south coast. Her favourite venue in London is the Royal Albert Hall and she also enjoys seeing what's new at the V&A.
Rebecca Adley
New Business and Guide Lead
Rebecca is an experienced Event Manager who has worked in luxury hospitality for more than 10 years. Her recent roles include leadership positions at Mondrian Hotel, Sea Containers Hotel and JKS Restaurant Group, where she was known for her passion for creating memorable experiences for clients.
Having become a mother in 2019, Rebecca loves nothing more than spending time with her two kids, preferably on holiday, by the sea with a cocktail in hand. Any spare time Rebecca has is usually spent catching up with friends at the newest North London food spots.
Ben Milsom
New Business and Hotel Lead
Ben is a seasoned professional with over 15 years of experience in the luxury hospitality industry.
Born in Hertfordshire, Ben has cultivated his expertise at some of the world’s most prestigious establishments, including Four Seasons, Corinthia, and the Maybourne Hotel Group, which manages Claridge’s, The Connaught, The Berkeley and The Emory in London. His passion for delivering exceptional guest experiences have earned him a respected reputation in the field.
Outside of work, Ben finds joy in the simple pleasures of the countryside. He often takes his dog on leisurely walks, embracing nature, and he enjoys gardening. Additionally, Ben has a love for exploring new destinations and trying out new country pubs and restaurants with his friends and family.
Jodie Mills-Brennan
Experience Design Executive
Jodie originally hails from Yorkshire and later attended the same school as Roald Dahl in Derbyshire. She has a Law degree from Durham University and a post graduate degree from Hotel Institute Montreux in Switzerland, with a specialisation in Hospitality Business Management.
After university, she went on to work in Tuscany and aboard cruise ships, allowing her to fuel her passion for travel and visit 50 countries to date.
When not working, she is an avid history lover and enjoys visiting museums and the ancient cities of the UK.
Patricia Ho
Experience Design Executive
Patricia was born and raised in São Paulo, Brazil. Her passion for travel and exploring diverse cultures began at an early age while travelling around the world with her family. This love for discovery naturally led her to pursue degrees in Hospitality Business at prestigious universities in the United States and Switzerland.
With nearly 20 years of experience working with some of the world’s leading hotel brands, Patricia honed her expertise before transitioning to the luxury travel sector, where she continues to thrive.
Having lived in several countries, Patricia settled in London with her family in 2006. In her free time, she enjoys immersing herself in a good book with a cup of tea, embarking on exciting adventures, and strolling through the charming streets of London with friends and family.
Nicole Silverio
Data Analyst & Product Executive
Born and raised in Italy close to the Austrian border, Nicole left the area soon for school, and the wandering bug has stuck ever since.
Enamoured with Ireland and its culture since middle school, a solo trip around the British Isles opened her eyes also to the beauties of Scotland and England, and was the start of her love story with London.
In her free time, Nicole indulges as much as possible in one of the things she prefers: going to the theatre or volunteering at Shakespeare’s Globe. Moving on foot if given the choice, Nicole likes roaming busy city streets and quiet countryside trails alike, discovering hidden gems and unique corners around the country.
Daisy Butler
Experience Design Assistant
Daisy is our resident canine companion, specialising in great British walks. She is often seen by Nicola’s side, scoping out fine views and hidden coastal paths for NoteWorthy clients.
Daisy is rarely seen without a tennis ball and her favourite British sporting event is Wimbledon. She loves escorting clients by helicopter and playing football in the park with guests.
Fozzie Butler
Experience Design Assistant
Fozzie Butler is the newest addition to our canine specialist team, alongside his older sister, Daisy. As affable and charming as his namesake character from The Muppets, Fozzie loves nothing better than greeting our guests with his wagging tail.
Fozzie’s favourite walk is along the Wey Canal where he can enjoy a dip along the beautiful route in Surrey.
