Celebrating British Heritage
In 1986, Susie Worthy — a well-connected Englishwoman — started NoteWorthy from her kitchen table in the British Cotswolds after being asked by her American friends to help with their holiday plans whilst in Great Britain.
They preferred not to queue, they wanted the best access to the most prestigious locations, and to stay in hotels a step up from anything they could find in guidebooks. Susie identified a gap in the market. NoteWorthy was born, a company with more than 30 years experience of working with deep connections to open up doors you will never find on the Internet.
37 Award-Winning Years
In 2014, Nicola Butler became the proud owner of NoteWorthy. Susie Worthy passed away in 2017, and we remain true to her memory. The elevated level of access we can offer clients remains unique in the industry, recognised by numerous awards. Our core values, around graceful service, accuracy and authentic experiences, are now orchestrated by a team of 14 under Nicola’s leadership.
Nicola’s vision has widened our remit and deepened our black book of contacts, not only for travellers to Great Britain, but to Ireland, Paris and Normandy too. The trust we have earned also means we are regularly asked for recommendations of similar specialists working further afield — a reflection of our integrity, consistency and reputation.
“Nicola Butler is one of the most connected people in the country, whether you want to meet CBEs, score courtside Wimbledon seats, or get into otherwise closed museums.”
“The foundation of the Virtuoso network is our global network of local companies, who provide amazing service and experiences. Today, NoteWorthy sits at the top of that incredible legacy; never standing still, and always creating innovative new products, exclusive access and seamless collaboration that makes our member agencies and advisors heroes with their clients. And, I’ve been fortunate to experience these services firsthand with my family, creating lifelong memories we will cherish forever. Isn’t that the whole point of travel?”
“All my clients are blown away by how personal you make their experiences and how tailored to their particular interests each are”
“I have known the team at NoteWorthy for over five years and I’m delighted to say that, in that time, I have never experienced anything but expert professionalism, integrity and fun that the team offers. I have met some special friends at the Guinness Storehouse in Dublin, but some of the most special have been clients of Nicola.”
“NoteWorthy is the gold standard of what they do. I like to arrange experiences for my clients they didn’t even know were possible. NoteWorthy gets me those experiences and my clients are always thrilled and grateful”
“We are delighted to have established such a powerful and dynamic relationship with the brilliant team at NoteWorthy. As the museum that tells the story of Her Majesty's Guards, we are always conscious that proper 'brand alignment' is critical. We could not ask for a more professional, responsive or sensitive partner than NoteWorthy. Over the last three years they have now become pivotal to our ongoing success.”
“You planned a trip that was just perfect for our entire family (age 16 to 76!). There was not a single event in our itinerary that seemed out of place. Each tour, visit or event engaged each member of our party, thank you!”
“Our itinerary was perfect. Time with a guide and measured time alone proved to be fabulous.”
“Our daughter now has memories of England with her grandmother that will last a lifetime for her.”
“Thank you for pairing us with such a professional who geared his discussions to both a teenager and a senior with such skill and aplomb.”
“I could go on forever with accolades to you and your company but suffice it to say we loved every moment.”
“Our experience was perfection.”
“Our client's experience is our highest priority - so when it comes to trust, there is no halfway. NoteWorthy's team not only delivers, but delights at every turn. We are so proud to partner with them.”
“NoteWorthy opens doors that are otherwise closed to the world. The care and creativity in which they treat each guest can only be described as royal.”
“We’ve had guides all over the world and we were so impressed with NoteWorthy guides - their combination of knowledge and warmth worked marvellously with our sons. They were without a doubt the best guides we’ve ever worked with. NoteWorthy's experience-oriented approach represents the future of travel, and they’ve set an extraordinarily high bar.”
“I was recommended Noteworthy, reached out and heard back very quickly. Booking activities, hotels, flights, etc for a 3-generations trip was a breeze, as the team knew details like the best flights to take from Atlanta based on London traffic at arrival, and the appropriate hotel for a group with a child. My experience was first rate. I've come around to the value a travel agent can provide. I'm indebted to Noteworthy for creating a fun itinerary and capturing the imagination of a seven year old. Everyone had a wonderful trip, we’re booking another with NoteWorthy to Paris!”