In The Press

Travel + Leisure asked NoteWorthy's Nicola Butler for her top tips when it comes to London's hotels, attractions and hidden gems.

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Nicola Butler, NoteWorthy’s Owner and Managing Director, has been recognised on the DIVA Power List 2025 among 100 powerful voices in the LGBTQIA+ community.

For the 12th year running, Nicola Butler has been recognised as a Top Travel Specialist for the UK & Ireland by Condé Nast Traveler.

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For the 12th year running, Nicola Butler has been awarded the A-List Travel + Leisure award as a Top Travel Advisor and specialist for UK & Ireland.

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NoteWorthy has been recognised by Virtuoso with the Highest Annual Growth On Site Partner award for its outstanding contribution in elevating travel and value to the network.

Nicola Butler, NoteWorthy’s Owner and Managing Director, has been named on The Walpole Power List 2025 as one of the top 50 most influential people in British Luxury.

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Travel + Leisure has included NoteWorthy’s hotel trends in an article about soon-to-open properties they’re most excited about.

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We are proud to announce that NoteWorthy has been featured among the very best companies in the 2024 Spear’s Travel Services Index.

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Travel + Leisure shares NoteWorthy’s top tips when travelling with your family in London.

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NoteWorthy has been shortlisted by Departure Lounge, as voted by their team, as one of their 2024 Favourite DMC/Tour Partners.

Nicola Butler, NoteWorthy’s Owner and Managing Director, has been listed at number 63 in the Pride Power List 2024, published by The Guardian newspaper.

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Nicola Butler, NoteWorthy’s Owner and Managing Director, has been recognised for the 11th year running as a Top Travel Specialist for the UK & Ireland by Condé Nast Traveler.

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They commented that: “NoteWorthy specializes in arranging otherwise inaccessible royal and historic experiences and agrees immersive experiences are on-trend.”

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For the 11th year running, Nicola Butler has been awarded the A-List Travel + Leisure award as a Top Travel Advisor and specialist for UK & Ireland.

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NoteWorthy headline sponsors the 2024 edition of the UK’s biggest business development conference for professionally qualified tourist guides and guides in training.

Poe Travel recommends their favourite NoteWorthy exclusive festive experiences in the United Kingdom, Ireland and France.

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Departure Lounge has shortlisted NoteWorthy as one of their 2023 Favourite DMC/Tour Partners, as voted by their team.

Walpole is the official sector body for UK luxury. It currently counts more than 250 British brands in its membership, and NoteWorthy is now its latest member.

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Travel & Leisure has featured NoteWorthy in “19 Free Things to Do in London”, ideal for anyone planning a trip to London.

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Travel & Leisure has featured NoteWorthy in “14 Best Day Trips From London – from small towns to stunning forests”, for a taste of what England can offer outside the capital.

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Nicola Butler joins Peter Greenberg on Eye on Travel to talk about how to exclusively experience the once-in-a-lifetime occasion that is the Coronation of King Charles.

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To celebrate this occasion, NoteWorthy, The Savoy Hotel and Raffles London at The OWO hosted travel industry leaders to promote the relationship between the UK and US tourism markets.

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Nicola Butler, NoteWorthy’s Owner and Managing Director, has been named as one of the 50 LGBTQ+ Champions Making an Impact in Hospitality in Checking-IN’s 2023 list.

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To celebrate the occasion, NoteWorthy hosted two groups in exclusive locations. It was a unique opportunity for both parties to gain lifelong memories of this historic moment.

Nicola Butler, NoteWorthy’s Owner and Managing Director, has been included in the DIVA Power List 2023 among the 100 visionaries blazing a trail for LBTQIA women.

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We've been providing exclusive access and experiences since 1986 and are looking forward to doing so for another 37 years and more. A special thank you to all our amazing partners!

Nicola Butler, NoteWorthy’s Owner and Managing Director, has been appointed for the 10th year running as Top Travel Specialist for the UK & Ireland by Condé Nast Traveler.

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For the 10th year running, Nicola Butler has been awarded the A-List Travel + Leisure award as a Top Travel Advisor and specialist for UK & Ireland.

• See full profile

Virtuoso has shortlisted NoteWorthy for the 2022 Virtuoso Luminaries, Legends, and Leader Recognition award under the Supporting Local Economies category.

For the 9th year running, Condé Nast Traveler has appointed NoteWorthy’s Owner and Managing Director Nicola Butler as Top Travel Specialist for the UK & Ireland.

Liz Cantrell speaks to Travel + Leisure A-List top travel advisor Nicola Butler on under-the-radar wine regions to explore in 2022.

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“If you’re planning to cross the pond, I suggest working with Nicola Butler from NoteWorthy. One of our A-List advisors, she can help set up special experiences. As the crowds return, access is key.”

The prestigious A-List Travel+Leisure award for UK & Ireland has been presented to Nicola for the 9th year running. Nicola’s clients rely on her to plan one-of-a-kind experiences.

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40 very influential luxury travel agency owners, managers, and advisors – all members of the Virtuoso network – joined a fact-finding mission to help coax back U.S. travellers.

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“Our heartfelt congratulations. Virtuoso is proud to have Nicola and her entire team as exclusive partners." Matthew Upchurch, Chairman & CEO, Virtuoso.

The prestigious A-List Travel + Leisure award has been presented to Nicola for the eighth year running.

Bell & Bly Travel features NoteWorthy: “Our guest is my friend Nicola Butler, who… in the travel world… is famous for the ... experiences she can organize for select clients.”

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NoteWorthy is delighted to announce the award of the Good To Go Standard in recognition that they have followed government COVID-19 guidelines, ensuring all processes are in place.

Shivani Vora speaks to Nicola Butler about the future of affordable travel: “Finding ways to keep travel accessible hasn’t completely changed. Get help from a local expert.”

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“Owner of NoteWorthy, a luxury travel company offering insider experiences in Europe, has a number of works by British, Irish and French artists, all of whom hail from destinations she specializes in at NoteWorthy.”

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Virtuoso has presented to NoteWorthy a Performance Award, for being such a supportive and compassionate partner during the current COVID-19 crisis.

For the 7th year running, Condé Nast Traveler has appointed Nicola Butler as Top Travel Specialist for the UK & Ireland.

For the 2nd year, NoteWorthy has been accepted by Virtuoso’s 2020 Ultraluxe Community which unites partners with a passion for one-of-a-kind travel destinations and experiences.