Our Team

A travel world trailblazer, with an expert eye for curating unforgettable moments, an ever-expanding ‘little black book’ of industry insiders and countless stories to tell, Nicola Butler is the owner and Managing Director of NoteWorthy. From crafting tailor-made luxury experiences to philanthropic work, the personal touch marks everything she does.

Originally from Cambridgeshire, high-end live events are where it all began for Nicola, spanning A-list music concerts for Rod Stewart to the London 2012 Olympics. Unlocking exclusive access to iconic venues is her speciality, having worked with Royal Ascot, the RHS Chelsea Flower Show and the Churchill War Rooms. As her career carried her across the UK, Ireland, Paris and beyond, her knowledge deepened, her network of industry insiders grew, and she took the helm of NoteWorthy in 2012.

Today, she brings together her friends, unparalleled contacts and the ‘who’s who’ of travel, designing highly personal and meticulously crafted journeys that open doors to moments few ever get to experience. Whether it’s pulling back the curtain on the Changing of the Guard, commissioning a royal musician for a private cello recital, or arriving by helicopter to tucked-away English country estates, every moment places her guests at the heart of Britain’s rarest and most richly storied experiences.

“Nicola’s clients are blown away by how personal NoteWorthy make their experiences and how tailored to their particular interests each are.” Victoria R. Boomgarden, President, Elán Travel

Nicola’s influence extends beyond individual client experiences with an unwavering commitment to UK tourism. She is known for spearheading a landmark campaign to bring together London’s pre-eminent five-star hotels and venues to welcome the world back to the UK following the global pandemic. By orchestrating exclusive access for 50 of the top US Travel Advisors, with private performances and a meeting with HRH the Duke of Edinburgh (then Duke of Wessex), the initiative proved instrumental in re-igniting the tourism industry.

Across her work, philanthropy runs deep. Through Nicola’s connections, NoteWorthy and its clientele continue to generate upwards of £750,000 a year for beneficiaries including The Iveagh Trust, the Household Division Charity, The Guards Museum, and the Dogs Trust, as well as mental health and conservation charities.

Today, Nicola’s award cabinet brims with industry-wide recognition. Her pioneering spirit and position as the ‘go to’ travel specialist have seen her awarded ‘A-Lister’ status by Travel + Leisure, as well as Condé Nast Traveler’s ‘Top Travel Specialist for Great Britain & Ireland’ since 2014. Beyond the travel industry, Nicola has earned a place on the prestigious LGBTQ+ Power Lists, and she is a strong advocate for young women in business.

In addition to leading NoteWorthy, Nicola is also an investor in Michelin-starred Starling Bistro, in Esher, Surrey.

Decades of experience means Brona Kelly knows luxury hospitality inside out. Over the years, she has shaped the sales, marketing and brand strategies of many of the world’s most iconic hotels including the Savoy Group, the Corinthia, Claridge’s and The Maybourne Beverly Hills.

Born in Ireland, based in London and with connections to North America, Brona’s professional passport has taken her across the globe. Before NoteWorthy, she built her career with prestigious hotel brands, most recently Maybourne where she served as Global Head of Sales for Claridge’s, The Connaught, The Berkeley, The Emory, The Maybourne Riviera and The Maybourne Beverly Hills.

With expertise in digital transformation, a wealth of experience in website development and communications expertise, Brona has been opening hotels and closing deals across her career. When her journey brought her to NoteWorthy in 2025, she came with many long-standing relationships with influential US travel advisors.

Today, London is home to Brona’s favourite walking spots, her faithful dog Milo beside her as they rediscover Richmond Park, Wisley, Kew Gardens and Painshill landscape gardens. With two grown-up daughters, time well spent is with family and friends, at the theatre, or exploring parts of the world her work has not yet taken her to.

With 100+ stamps on his passport(s), Chris Storey is a seasoned traveller. It’s this wanderlust that inspires his leadership of the NoteWorthy Experience Designer team, as he trains our curators to create unforgettable experiences.

His own story begins in Cambridge, and he became a travel designer for a leading UK tour operator. Rising to senior management, he specialised in sales coaching and overseeing operations in busy travel agencies.

The next professional chapter saw Chris take a cross-continental leap to Singapore. Here he took the helm of a luxury tour operator that catered exclusively to a portfolio of ultra-high-net-worth clients. It was the perfect prelude to NoteWorthy, joining us in 2024 with a global perspective and vast expertise.

Chris’ next great adventure was becoming a first-time father to little Margot, who keeps him on his toes. As he creates travel experiences for his own family, he continues to explore the world.

Bringing clarity to complexity, Carole is driven by steering fast-paced SMEs across an ever-changing global landscape.

An expert in navigating the challenges and opportunities of growth and change, Carole’s sharp financial insights and practical, approachable style are invaluable at NoteWorthy, where she streamlines processes and introduces smarter ways of working.

Away from work, Carole’s energy carries through everything she does. A born-and-bred Londoner, you can find her on the tennis court three times a week, or tending her garden. When adventure calls, she answers by searching out the best scuba diving spots in Southeast Asia (camera always in hand) and each winter trades the ocean for the ski slopes of Europe.

Britain’s most inspiring venues and iconic events have set the scene for Natasha Carr’s career. From Royal Ascot to Lord’s Cricket Ground, the RHS Chelsea Flower Show to HMS Belfast, it has been her privilege to create bespoke experiences that become lifelong memories.

Despite honing her craft over a quarter of a century, Natasha continually finds fresh ways to surprise and delight her clients. It’s a passion born from a childhood spent overseas and her love of travel. When not curating experiences at NoteWorthy, or exploring the world, Natasha’s finger is always on the pulse, as she enjoys the capital’s history, contemporary music, magical theatre, culinary scene and cultural events.

As Executive Assistant, Deirdre plays a key role in the daily operations and overall efficiency of NoteWorthy. She brings a wealth of experience from the hospitality and private healthcare sectors, where attention to detail, discretion, and service excellence are paramount.

With a BA and MA in Social Science, Deirdre has built a career supporting C-Suite executives at some of the world’s leading brands. At NoteWorthy, her insight, organisational strength, and methodical approach help maintain structure and momentum at the highest level of the organisation

Outside of NoteWorthy, Deirdre is most at home in the great outdoors, often exploring with her camera and two much-loved dogs. A passionate advocate for animal welfare, she has twice completed the London Marathon to raise funds for animals in need. When not in London, she frequently returns to her hometown of Co. Clare, where she enjoys hiking along Ireland’s Wild Atlantic Way and capturing the dramatic beauty of the Cliffs of Moher through her lens.

A native of the ‘Garden of England’, Kent-born Ellie is one of the longest serving members of the NoteWorthy team. She brings an encyclopedic knowledge of luxury travel to every project, crafting bespoke experiences that wow her guests.

Ellie’s home county continues to inspire her – while her clients can also draw on her knowledge of the tucked-away treasures of the Cotswolds, as well as London’s newest hotel openings. She is also a fluent Spanish speaker.

Away from the office, Ellie loves to brunch with friends in the capital. Weekends are best spent with family and friends, and rediscovering the many wonders of her homeland through the eyes of her children, Nina and Otto.

James’ extensive career has seen him partner with many of the UK’s most prestigious travel companies. As a certified guide for London, he has a flair for bringing the untold stories of the city to life.

With a background as a Blue Badge guide (the UK’s highest guiding certification) and skill as an Experience Designer, James is uniquely qualified to create bespoke experiences. During his years with NoteWorthy, he’s been able to arrange anything from whisky tasting and tartan-seeking in Scotland to highly specialised historically themed tours in London.

James was born and raised in London and is an alumnus of the University of Cambridge. When he is not (re)discovering museums and historic sites in London or researching luxury hotels and venues, he loves cycling, tennis and golf.

With a career spent within the world’s most celebrated hotels, a background in major events and an eagle eye for detail, Sian Hammond knows just how to put guests centre stage. Today, her beautifully crafted tours span the breadth of the British Isles.

Born in London and with Welsh heritage, Sian has lived in Scotland, Israel and California. Back in the capital, she is often found in the West End, or exploring the city’s independent theatres, and always has plenty of recommendations for theatre productions. While sporting weekends see her cheering both England and Wales on the rugby pitch.

Specialist studies and work with the UK’s leading hospitality brands stood Martina in excellent stead for a career as a luxury travel specialist. Today, she excels in orchestrating tours that introduce NoteWorthy guests to must-experience moments beyond London.

Martina was born in Italy and learnt the art of hospitality in Switzerland and Scotland, where she became a Master in International Tourism. Now in the capital, she never tires of exploring, discovering new sights and finding fresh perspectives. When the opportunity arises, she loves to visit Edinburgh, her favourite city that holds a special place in her heart.

Romina’s story begins in Argentina, where she grew up before immersing herself in the vibrant worlds of luxury and hospitality. As a former tour guide in Buenos Aires, she is expert at showcasing the best of local culture, landmark sights and lesser-known locations.

With an unwavering passion for travel and an eye for the exceptional, Romina is forever focused on creating unforgettable journeys for her clients. When not seeking out new destinations to introduce to NoteWorthy guests, Romina enjoys cheering on her favourite football team or embarking on her own adventures of a culinary kind.

From music to gastronomy, theatrical productions to major sporting moments, Amanda finds endless inspiration in London’s social calendar. While her background in luxury sports events and music-inspired travel inspires the experiences she curates for NoteWorthy.

Originally from Sweden, before moving to Norway and then Portugal, Amanda has lived in London since 2017 when her love of the city was first kindled. It was here that her passion for football also began, and she is often our first port of call for stadium insights. A true travel connoisseur, she spends her free time attending music events, visiting the theatre and uncovering unique experiences for our clients. When not shopping or enjoying brunch with friends, you will find Amanda in the gym.

At NoteWorthy, Els draws on her vast and varied experience working for an esteemed hotel collection and as a luxury travel sales specialist to truly personalise guest experiences.

Els’ background is in 5* travel public relations, research, new business and brand marketing. So she understands hospitality and luxury travel. As a keen traveller herself, she adores delving into new places and different cultures, but is always happy to return home to London where her most-loved venue is the Royal Albert Hall.

In the city, Els enjoys West End musicals, seeking out foodie spots, uncovering what’s new at the V&A or stepping out of the capital to walk her dog along the south coast. Her home county is Berkshire, and she returns often to her family in the picture-perfect New Forest countryside.

A decade in luxury hospitality and expertise as an event manager brought Rebecca to NoteWorthy, where shaping memorable experiences is her forte.

Rebecca draws on her leadership roles at Mondrian Hotel, Sea Containers Hotel and JKS Restaurant Group, seeking out the rare and refined for guests of NoteWorthy. She leads our collection of talented guides and has a real flair for connecting people and places.

Rebecca’s major role, however, is as a parent to her two children and she loves nothing better than being with them, preferably on holiday, beside the ocean, with a cocktail in hand. At home, her time is best spent mapping out North London’s newest food spots with friends.

A seasoned professional in luxury hospitality, Ben’s talent for delivering exceptional guest experience draws on his experience with the world’s hotel icons.

The Four Seasons, the Corinthia and the Maybourne portfolio, including Claridge’s and The Connaught… Ben’s expertise was cultivated at the finest hospitality landmarks, in London and beyond, where he built a respected reputation.

Born in Hertfordshire, his free time brings him back to the countryside, walking his dog, gardening and embracing nature. At home, Ben’s spirit of exploration most often sees him discovering new destinations, particularly country pubs and new restaurants.

Tori’s love of travel stems from her childhood, the launchpad to a career that has spanned the travel industry. With experience in North America, at motorsport events and designing driving holidays, her talents are wide-ranging.

Having grown up visiting many different countries with her family, Tori began designing trips for friends and loved ones from an early age. This is something she continues to take the lead on today. Closer to home, she spends her free time exploring everything London has to offer: its world-class shopping, culinary scene and timeless tourist experiences.

Specialising in Hospitality Business Management, and with more than 50 countries ticked off her must-visit list, Jodie truly understands the world of luxury travel.

Hailing from Yorkshire, Jodie later attended Roald Dahl’s former Derbyshire school. The next chapter in her own story was to study law at Durham University, before a postgraduate degree from the prestigious Hotel Institute Montreux in Switzerland, surrounded by the Alps. Her path then took her to Tuscany, before joining cruise ships to see even more of the world.

Guests with a love of history will find a kindred spirit in Jodie. When not curating experiences, museum visits in Britain’s ancient cities make the perfect weekend.

Patricia’s work is inspired by her own love of exploration. With degrees in Hospitality Business from prestigious universities in the US and Switzerland, and expertise honed with world-class hotels, luxury travel has always been her home.

Having grown up in São Paulo, Brazil, Patricia spent her early years exploring the cultures and countries of the world with her family. After almost 20 years working with leading hospitality brands, she joined NoteWorthy where she continues to answer the call of adventure.

She has lived in many different countries, but Patricia settled in London with her family in 2006. This is where you’ll now find her, immersing herself in British culture with a cup of tea and a good book, or strolling through the city.

Tourism studies, tailor-made travel advisor roles and a deep affection for global adventures stood Caroline in excellent stead for her role at NoteWorthy, where she understands what makes each trip truly special.

Caroline was born and raised in the French Alps, where an early love of travel was first kindled by her family. Her mother loved to plan unique family holidays filled with cultural experiences, museum visits and off-the-well-worn-track journeys. After studying and working on prestigious ski events, she set off on a solo backpacking trip across New Zealand, which lasted almost three years.

At home in London, Caroline enjoys reading, crafting, exploring the capital’s tucked-away corners and being among the first in line at the newest restaurants in town.

From viniculture tours to South Pacific escapes, Emily’s career in travel has focused on the finer things in life. Now, her love for the natural beauty of Scotland and England’s rich heritage flows into the bespoke experiences she creates for NoteWorthy.

Emily’s time in the travel industry has spanned prestigious European vineyards, South Pacific islands and New Zealand’s epic landscapes, where she was born and grew up. After moving to London, she embraced the capital’s captivating heritage and contemporary culture. However, her love of lower league football now takes her to some of the UK’s lesser-explored corners.

Along the way, Emily enjoys history, hiking, cooking and art. Her favourite places to spend time are the west coast of Scotland and the quaint villages of Kent, where she has family ties.

Courtesy of a silver screen career, Jo brings a creative flair and a talent for storytelling to her role at NoteWorthy.

Originally from North Wales, Jo’s professional background is in acting and performance. Her years spent as a hair and makeup artist for feature films helped to perfect her craft, and she has a keen eye for detail and love of creating memorable moments for NoteWorthy guests.

Outside of her work, Jo’s creativity plays out in the kitchen, and she loves cooking and hosting for friends and family. You’ll also find her out in the great outdoors, exploring the countryside on long dog walks.

A solo trip around the British Isles and Ireland first opened Nicole’s eyes to the wonders of these beautiful, beguiling islands. It was here that an enduring love story with London began.

Nicole’s own tale, however, starts in Italy, where she grew up close to the Austrian border. But wanderlust struck from an early age. Now, Nicole combines blazing trails with tech as the cornerstone of our data team. When she’s not crunching numbers, you’ll find her treading the boards at Shakespeare’s Globe, where she volunteers.

Outside the theatre, Nicole believes the best way to explore is on two feet, whether that’s sauntering through London’s buzzing streets or taking countryside trails, to seek out the quiet corners of England and Ireland.

A head for numbers, an eye for detail and a global perspective has stood Sasha in excellent stead for his career at NoteWorthy.

Born beside the beautiful Ohrid Lake in Macedonia, Sasha’s early love of travel was kindled when he lived in Brazil, immersing in its vibrant culture. After studying Law and International Studies, his dual degrees lead to a role in accounting. Today, he is dedicated, precise and passionate, always bringing his analytical expertise into play.

Whether at home, now in London, or hiking across faraway destinations, Sasha loves to discover the hidden gems of the world. His varied interests also include numismatics, the study of coins and medals, as well as Byzantine mosaics.

Manuel is in the business of finance, working as a professional accountant and qualified bookkeeper within the luxury hospitality world.

A financial career spent supporting luxury hotels and private members’ clubs was the perfect prelude to NoteWorthy. Here he creates a seamless experience for our clients and our team, with meticulous attention to detail and processes, from payroll to pensions. In all he does, Manuel strives for compliance, good practice and, ultimately, a positive experience for all.

Away from finance, fitness is what drives Manuel, whether it's on two feet or two wheels. He has completed 100k walks, epic cycle routes and the London Marathon, raising money for charity along the way.

When it comes to the great British walk(ies), Daisy excels. Our resident canine companion is most often seen by Nicola’s side, taking lesser-taken coastal paths and scoping out the finest views for NoteWorthy clients.

Rarely seen without a tennis ball, it’s little wonder that Daisy’s favourite British sporting event is Wimbledon, though she also loves joining in with a game of football in the park. With a head for heights, she has even been spotted escorting our guests by helicopter.

The junior member of our canine team, Fozzie is the younger sibling of Daisy. As affable and charming as his namesake character from The Muppets, Fozzie knows just how to greet our guests… warmly, with a wag of his tail.

Another aficionado of country walks, Fozzie’s favourite route traces the Wey Canal in Surrey. On balmy summer days, he has even been known to enjoy a dip.