London

Aerial view of Tower Bridge at dusk

Step into the pages of history. Walk in the footsteps of princesses and poets. Stand in spaces scarcely seen. Along the way, discover the untold story of England’s enigmatic capital.

This is a city that wears its history on its Savile Row-tailored sleeve, blending heritage charm with a cosmopolitan spirit, and timeless traditions with trend-setting style. Nowhere is that better felt than London’s iconic skyline, where centuries-old landmarks and sleek architecture stand side by side.

Grenadier Guards marching with instruments inside the military barracks with people looking from outside the fence

THE CAPITAL CURATED

Just like the River Thames that curls through the capital, culture runs deep here. With a buzzing social calendar, every season brings new discoveries, from the city's world-class couturiers to events rich in pomp and pageantry. How you see it depends on your point of view, and the keys you hold. Whether it’s an audience before the Changing of the Guard or a bespoke tour that places you centre-stage at the Royal Festival Hall, luxury travel in London harnesses NoteWorthy’s connections to become truly exclusive.

View of the Palace of Westminster from above and from the other side of the river
River boat decorated with Union Jack sailing on the Thames below the London Eye

DISTINCTIVELY DESIGNED EXPERIENCES

By riverboat, on foot, or soaring 443 feet above the skyline in a private London Eye capsule, inspiration is everywhere here... if you know where to look. It could be unlocking the impeccably preserved Room 58 at Churchill’s War Rooms. A quiet moment to take in the brilliance of the Crown Jewels in a museum opened just for you. Or hands-on street art tours that showcase the city’s creativity. Our connections bring you closer to the people and places who have shaped London.

People walking down a high street shopping arcade with crystal chandeliers above

LONDON IN VOGUE

Whether it’s the artisans and the energy of Borough Market, the wonderland of Hamleys or Mayfair’s Royal Warrant stores, London sets an inspiring shopping scene. Fashion Week turns the capital into a catwalk, while the city’s milliners craft bold creations for Royal Ascot. At NoteWorthy, we trace the shopping routes that only those in-the-know tread, and open up private audiences in the city’s trend-shaping ateliers.

THE GATEWAY TO ENGLAND

From first times to return visits, our encounters and luxury London experiences from NoteWorthy open a side to the city that’s rarely seen. Distinctive by design, each journey is both immersive and intimate. Meanwhile, in the blink of a private car ride you can be in the English countryside, which stretches out like a patchwork quilt. Where stepping off the beaten track leads to moments that are truly one-of-a-kind.

LONDON THROUGH A LENS

Your dedicated travel curator and cultural compass, pointing the way to moments that few ever experience.

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Curated Hotels

From timeless landmarks to modern masterpieces, each London hotel has its own tale to tell, and places you at the heart of the capital.

Our other destinations

NoteWorthy is the stepping-stone to destinations that set the scene for chapters in a life well lived.

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Truly bespoke, designed with distinction. NoteWorthy stories are unforgettable because they belong to you.