Nicola Butler, NoteWorthy’s Owner and Managing Director, has been recognised for the 11th year running as a Top Travel Specialist for the UK & Ireland by Condé Nast Traveler.
She shares with the luxury and lifestyle publication why clients keep choosing NoteWorthy: “They want seamless, relaxing journeys which take them to places that their friends won’t have been to before.”
Here is Nicola’s full Condé Nast Traveler profile.
~ March 2024 ~
Luxury Travel Advisor is the top travel publication for travel advisors seeking the very latest in luxury news. They commented that: “NoteWorthy specializes in arranging otherwise inaccessible royal and historic experiences and agrees immersive experiences are on-trend: “People are bored of going to a museum and just looking at the artifacts on show; they want to interact with them.”
Read the full article here.
~ February 2024 ~
Since the company’s inception in 1986, NoteWorthy clients have positively impacted the destinations they travel in, visiting museums and landmarks, making donations to local charities and supporting causes close to their heart. Last year NoteWorthy donated over £ .5M to worthy causes.
Our Conscious Travel Promise – By including NoteWorthy experiences in their itineraries, clients will directly benefit the destinations they visit.
Find out more here.
For the 11th year running, Nicola Butler has been awarded the A-List Travel + Leisure award as a Top Travel Advisor and specialist for UK & Ireland.
The world-renowned travel publication sought feedback from clients: “I’m indebted to Noteworthy for understanding how to capture the imagination of a seven-year-old in a way that was fun and engaging for mom and grandmother, too.”
Here is Nicola’s full Travel + Leisure profile.
~ February 2024 ~
NoteWorthy headline sponsors the 2024 edition of the UK’s biggest business development conference for professionally qualified tourist guides and guides in training, taking place in Oxford between 8-9 January 2024.
Mark King, Conference Chair and London Blue Badge Guide: “We are truly grateful to our Headline Sponsor NoteWorthy who has generously supported this conference and our professional tourist guide community.”
~ December 2023 ~
Poe Travel recommends their favourite NoteWorthy exclusive festive experiences in the United Kingdom, Ireland and France.
Since 1961 Poe Travel has been best known for cutting-edge itineraries that lead their clients to places and experiences otherwise inaccessible to the traveling public.
Read the article here and discover these experiences.
~ September 2023 ~
Departure Lounge has shortlisted NoteWorthy as one of their 2023 Favourite DMC/Tour Partners, as voted by their team.
Launched in 2013 and quickly establishing itself as a global luxury host travel agency, Departure Lounge counts more than 200 travel advisors committed to creating amazing itineraries and working with the best travel providers worldwide.
~ September 2023 ~
Walpole is the official sector body for UK luxury, whose purpose is to promote, protect and develop a sector worth £48 billion to the UK economy, and destined to become a world leader in sustainability.
It currently counts more than 250 British brands in its membership, and NoteWorthy is now its latest member. You can read more about it here.
~ August 2023 ~
Travel & Leisure has featured NoteWorthy in two articles ideal for anyone planning a trip to London and the United Kingdom.
You can read here “19 Free Things to Do in London” and here you can find “14 Best Day Trips From London – from small towns to stunning forests”, for a taste of what England can offer outside the capital.
~ August 2023 ~
Nicola Butler joins Peter Greenberg, The Travel Detective, on Eye on Travel to talk about how to exclusively experience the once-in-a-lifetime occasion that is the Coronation of King Charles, in the episode broadcasted directly from London for the occasion. Eye on Travel is a radio program about travel destinations distributed by CBS Radio. In its 20th season, it is broadcasted each weekend from a different location around the world.
Peter describes Nicola as the “busiest woman in London”, further expanding “if you want to be connected in London, Nicola is the only person you need to call to get all the inside access to everything you’ve ever imagined in terms of history, pageantry, romance, you name it, she can do it. You’ve got the vantage point in town to watch the Coronation.”
Eye on Travel – Royal Coronation full episode.
~ May 2023 ~
To celebrate the Coronation of His Majesty The King and Her Majesty The Queen Consort, NoteWorthy, The Savoy Hotel and Raffles London at The OWO hosted a group of travel industry leaders to promote the special relationship between the UK and US tourism markets.
Watch our short video to hear about the weekend from those who attended, and experience it for yourself.
“Exquisitely curated experience and that’s truly what luxury is all about.”
“The Savoy Hotel is an absolute must for your stay in London.”
“Raffles London at The OWO is a spectacular new hotel, I can’t wait for it to open.”
Thank you to everyone who has made this possible and to the guests who joined in celebrating this occasion.
~ May 2023 ~
Nicola Butler, NoteWorthy’s Owner and Managing Director, has been named as one of the 50 LGBTQ+ Champions Making an Impact in Hospitality in Checking-IN’s 2023 list. The list includes a diverse range of roles and locations, all making the hospitality industry a welcoming and inclusive place for both employees and customers.
“What an honour to be able to tell my story. I’m delighted to be amongst such incredible professionals working in the hospitality industry. I take enormous pleasure in supporting female/LGBT+ led businesses, creating role models and inspiring the next generation of future leaders.”
You can find here the full 2023 list.
~ May 2023 ~
To celebrate the Coronation of His Majesty King Charles III, NoteWorthy hosted two groups in exclusive locations: one overlooking the Procession route in the soon-to-be-opened Raffles London at The OWO on Whitehall and the other overlooking Westminster Abbey. It was a unique opportunity for both parties to gain lifelong memories of this historic moment.
“Thank you for a wonderful and wonderfully executed day. We will never forget the once-in-a-lifetime opportunity that you made possible.”
“The venue and view were far beyond our expectations. We thoroughly enjoyed every second.”
~ May 2023 ~
To celebrate the Coronation of His Majesty The King and Her Majesty The Queen Consort on Saturday 6th May 2023, NoteWorthy is hosting two groups in exclusive locations.
Twelve industry leaders and key travel advisors will be staying at The Savoy hotel and will witness the Coronation procession on Whitehall in a private space within Raffles London at The OWO. NoteWorthy clients will be able to see The King and Queen Consort’s arrival and departure from a location overlooking the entrance of Westminster Abbey.
Nicola Butler, NoteWorthy’s Owner and Managing Director, has been included in the DIVA Power List 2023 among the 100 visionaries blazing a trail for LBTQIA women, as a corporate role model and representative of the travel industry.
“Nicola is a one of the best connected travel advisors in the UK and creates once in a lifetime memories and experiences, from visiting the top tourism venues through to accessing the inaccessible in the UK, Ireland and Paris.”
You can find here the full 2023 list.
~ April 2023 ~
This year NoteWorthy turns 37!
NoteWorthy has been proudly providing exclusive access and experiences since 1986 and is looking forward to continuing doing so for another 37 years and more.
A special thank you to all the amazing partners, from travel advisors to guides, drivers, hosts, experts and many more working together behind the scenes to ensure guests are always provided with the best of the best.
Nicola Butler, NoteWorthy’s Owner and Managing Director, has been appointed for the 10th year running as Top Travel Specialist for the UK & Ireland by Condé Nast Traveler.
The luxury and lifestyle travel publication talks here with Nicola about clients’ expectations, how the pandemic has changed the way people approach their holidays, and how now more than ever, people are looking for memorable experiences to enhance their time away.
For the 10th year running, Nicola Butler, NoteWorthy’s Owner and Managing Director, has been awarded the prestigious A-List Travel + Leisure award as a Top Travel Advisor and specialist for UK & Ireland.
The world-renowned travel publication highlights how NoteWorthy guests can be sure to be delivered a one-of-a-kind-experience and discover Britain and Ireland in a unique way.
Here is Nicola’s full Travel + Leisure profile.
Liz Cantrell speaks to Travel + Leisure A-List top travel advisor Nicola Butler on under-the-radar wine regions to explore in 2022.
“English sparkling wine is becoming more popular than Champagne from France. Many of our clients enjoy learning about the intricate traditional method of making English sparkling wine at places like Coolhurst Vineyard in West Sussex.” Read the article here.
Virtuoso has shortlisted NoteWorthy for the 2022 Virtuoso Luminaries, Legends, and Leader Recognition award under the Supporting Local Economies category.
For the 9th year running, Condé Nast Traveler has appointed NoteWorthy’s Owner and Managing Director Nicola Butler as Top Travel Specialist for the UK & Ireland.
“If you’re planning to cross the pond, I suggest working with Nicola Butler from NoteWorthy. One of our A-List advisors, she can help set up special experiences, such as behind-the- scenes look at the Changing of the Guard, one of her biggest requests from T+L readers. We did this as a family, and it was an extraordinary window into British royal and military culture. As the crowds return, access, more than ever, is key.”
The prestigious A-List Travel + Leisure award for UK & Ireland has been presented to Nicola for the ninth year running. Nicola’s clients rely on her to plan one-of-a-kind experiences, from behind-the-scenes access to the Trooping of the Colour in London—the Queen’s birthday parade—to exploring hidden gems like Pembrokeshire, in Wales. Read more about Nicola’s Travel & Leisure profile here.
Thanks to NoteWorthy’s 35 years of creating insider travel experiences, 40 of luxury travel’s most influential travel agency owners, managers, and advisors – all members of the exclusive Virtuoso network – joined a fact-finding mission in September 2021 to help coax back U.S. travellers, Britain’s most valuable inbound tourism market. Advisors stayed at hotels in the Virtuoso portfolio and were treated to a host of impressive experiences that would be inaccesible to anyone but a Virtuoso traveller . Read the article here.
“Nicola’s clients, often ultra-high-net-worth travellers, rely on her to plan one-of-a-kind experiences — many of which are too exclusive to divulge. Luckily for travellers, she’s just as comfortable planning a modest family vacation or a quiet country getaway. Trends Butler is noticing in travel? Ireland, always popular, is growing even more so. Stately manor hotels are opening up in quieter parts of England and clients are more and more interested in sustainability, including donations to local organizations all along the route.”
“ Our heartfelt congratulations. Virtuoso is proud to have Nicola and her entire team as exclusive partners. The expert knowledge, guidance and care they offer clients is matched by their respect and support for the people and destinations where they operate.” Matthew Upchurch, Chairman & CEO, Virtuoso.
The prestigious A-List Travel + Leisure award has been presented to Nicola for the eighth year running and Camilla for the second year.
Bell & Bly Travel, the oldest and most prestigious travel advisory in the United States, features NoteWorthy. “Our guest is my friend Nicola Butler, who… in the travel world… is pretty famous for the behind the scenes experiences she can organize for select clients.” Bell and Bly Insider Podcast
Shivani Vora speaks to Nicola Butler about the future of affordable travel. “The state of the world is vastly different now than it was six months ago, but finding ways to keep travel accessible hasn’t completely changed. Get help from a local expert by teaming with a local travel company.”
Nicola Butler featured In Cultured Magazine’s Favourite Travel Tastemakers. “Owner of NoteWorthy, a luxury travel company offering insider experiences in Europe has a number of works by British, Irish and French artists, all of whom hail from destinations she specializes in at NoteWorthy.”
NoteWorthy is delighted to announce the award of the Good To Go Standard in recognition that they have followed government and industry COVID-19 guidelines, ensuring processes are in place to maintain cleanliness and aid social/physical distancing.
Virtuoso has presented to NoteWorthy a Performance Award, for being such a supportive and compassionate partner during the current COVID-19 crisis. “You are going above expectations to help clients. Although it is no surprise given who you are, it is no less worthy of praise. We are grateful to have a loyal and unfailing partner like you. Thank you for standing with us and strengthening those around us.” Matthew D. Upchurch, Chairman & CEO, Virtuoso, Ltd.
For the 7th year running, Condé Nast Traveler has appointed two members of the NoteWorthy team as Top Travel Specialists: Owner and Managing Director Nicola Butler as Top Travel Specialist for the UK & Ireland and Planning Director, Camilla Davidson as Top Travel Specialist for Scotland.
NoteWorthy has been accepted by Virtuoso’s 2020 Ultraluxe Community for the second year running. Ultraluxe brings together partners with a shared passion for the absolute most elevated, one-of-a-kind travel destinations and experiences. These include private travel services with superior exclusivity, unparalleled privacy, world-class service and privileged access.
Travel + Leisure 2019 A-List Travel Advisor Nicola Butler with Jacqueline Gifford, Editor in Chief celebrating T+L’s collection of the world’s top travel advisors during Virtuoso Travel Week in Las Vegas. We are delighted that this is the sixth year that Nicola has been recognized by Travel + Leisure for this honor.
Travel + Leisure 2019 A-List Travel Advisor Camilla Davidson with Jacqueline Gifford, Editor in Chief celebrating T+L’s collection of the world’s top travel advisors during Virtuoso Travel Week in Las Vegas. We are delighted that this is the first year that Camilla has been recognized by Travel + Leisure for this honor.
We are delighted that NoteWorthy has been nominated for the 2019 Virtuoso Award: Destinations & Experiences Partner of the Year.
For the 6th year running, Condé Nast Traveler has appointed two members of the NoteWorthy team as Top Travel Specialists: Owner and Managing Director Nicola Butler as Top Travel Specialist for the UK & Ireland and Planning Director, Camilla Davidson as Top Travel Specialist for Scotland.
Bloomberg lists the English countryside as one of the 21 destinations that will be especially hot in 2019. To help get the most bang for your buck, they’ve accompanied each destination with tips from their favourite travel specialists, in this case, Nicola Butler from NoteWorthy.
Nicola Butler has been picked as one of Travel + Leisure’s 2018 A-List Travel Advisors.
We are delighted that NoteWorthy has been nominated as Virtuoso’s 2018 Best Curated Travel Partner.
Robb Report recommends NoteWorthy to help “Ace your next vacation by heading across the pond during Wimbledon to score tickets to watch tennis greats compete for a cash prize of more than $45.5 million dollars.”
We are delighted that Nicola Butler has been shortlisted as a finalist in the TTG Luxury Travel Awards in the Luxury Travel Designer of the Year category. The prestigious Awards are a reflection of the very best in the luxury sector, seeking out those who innovate and deliver incredible customer service.
“Plenty of tourists visit the London Transport Museum, but for a more insiderly look consider the half-day Behind the Scenes tour of the museum from NoteWorthy. Guests will get access to areas that are normally closed to the public.” By Shivani Vora Dec. 30, 2017.
Condé Nast Traveler magazine appointed two members of the NoteWorthy team as Top 2017 Travel Specialists: Owner and Managing Director Nicola Butler as Top Travel Specialist for the UK & Ireland and Planning Director, Camilla Davidson as Top Travel Specialist for Scotland.
The New York Times reported on the tips NoteWorthy, “…a London travel company specializing in upscale trips around Britain” could provide on how to save money on a trip to Britain.
Nicola Butler has been picked as one of Travel + Leisure’s 2017 A-List Travel Advisors.
A London experience, exclusive to NoteWorthy has been recognized in the innagural CHAD CLARK CERTIFIED 25 Awards as one of the world’s top 25 travel experiences.
We are incredibly proud that Nicola Butler, NoteWorthy’s Managing Director and Owner, has been nominated for the inaugural ‘Destinations & Experiences Ambassador of the Year’ Award at Virtuoso Travel Week 2017!
“Travel specialist whose experiences enabled her clients to ‘access the inaccessible’.”
The Times Obituaries Wednesday 12th April 2017
Amy Cassell, Assistant Editor of Virtuoso Life highlights how Travel advisors can work with NoteWorthy, Virtuoso’s on-site connection in London, to arrange VIP access and private tours of a new exhibit at Kensington Palace, Diana: Her Fashion Story.
Condé Nast Traveler magazine appointed two members of the NoteWorthy team as Top 2016 Travel Specialists: Owner and Managing Director Nicola Butler as Top Travel Specialist for the UK & Ireland and Planning Director, Camilla Davidson as Top Travel Specialist for Scotland.
Luxury Travel Specialists, Brownell have awarded NoteWorthy with the Most Valued Partner for Graciousness 2016 award.
Noteworthy’s Nicola Butler, Sally Strange and 16 Virtuoso Reserve clients enjoy a personal introduction to Prince Charles at the tenth anniversary celebration of his charity, Children & the Arts.
Nicola Butler has been picked as one of Travel + Leisure’s 2016 A-List Travel Advisors.
Travel + Leisure 2016 A-List Travel Advisor Nicola Butler, NoteWorthy with Nathan Lump, Editor, Travel + Leisure at the Travel + Leisure A-List reception during Virtuoso Travel Week at Hyde Bellagio in Las Vegas on August 9th.
Susie Worthy has again been picked as one of Conde Nast’s Top Travel Specialits by Wendy Perrin in their December 2012 issue.
Luxury Travel Advisor’s Pulse section looked at Insider London and Emily Goldfinger and Natalie Maneval recommend NoteWorthy’s Highclere Castle perfect Downton Abbey personalised tour.
Nicola Butler offers top tips to The New York Times about How and Where to Celebrate Her Majesty The Queen’s 90th Birthday.
NoteWorthy has been taking guests on exclusive, all-access tours of Cornwall’s horticultural hotspots for years.
The 137 Top Travel Agents Travel & Leisure, Sept 2011
Susie Worthy is voted in Travel & Leisure’s A List of Travel Experts for 2011. We are very proud to have earned this accolade for the fourth year running.
The 121 Top Travel Agents Travel & Leisure, Dec 2010
Susie Worthy makes the list of Top Agents for a 3rd year running.
Going Places, Oct 2010
The finest gardens of Highclere, Bowood and Highgrove Gardens are visited.
Conde Nast Traveler, US Dec 2009
Conde Nast Traveler’s Annual ‘Dream List’ 2009. Susie shares special access and creative once-in-a-lifetime experiences.
May 2007
Susie Worthy gives a glimpse of just some of the special experiences her company provides.
Conde Nast Traveler, US Dec 2006
Susie shares her secrets for The Royal Treatment – private access to The Crown Jewels and a private tour of Edinburgh Castle in Scotland.
Conde Nast Traveler – 2006
Susie Worthy is selected for the second year running as one of Conde Nast Traveler’s Top Travel Specialists.
Conde Nast Traveler, US Dec 2005
Experiences that only insiders can deliver: Susie Worthy shares her ‘Go Racing with the Queen’ at Royal Ascot.
Conde Nast Traveler – 2005
Susie Worthy is voted in the Top 127 Travel Agents by Conde Nast Traveler.
How to Spend it, FT Nov 2004
‘Have party, will travel’ is the smart set’s new mantra when celebrating something. Sophy Roberts reports on the fixers who open doors.
Departures, Dec 2002
Sophy Roberts goes in search of the perfect house to rent. She finds Susie Worthy who offers the most stately homes in England.
Experience the destinations where the NoteWorthy team themselves choose to cycle, hike and paddle board. All these experiences are exclusive to NoteWorthy, ensuring that you avoid the crowds, travel at your own pace and enjoy hassle free logistics so you can immerse yourself in local life.